Former daytime soap opera star and pop icon Jesse McCartney will bring his "In Technicolor" tour into the Mercury Ballroom on July 29. McCartney has quite a record in the entertainment business, having been a member of the boy band Dream Street before going pro with the platinum-selling Beautiful Soul in 2004. He won multiple awards at the 2005 Teen Choice Awards, including Choice Crossover Artist, Choice Male Artist and Choice Breakout, Male. The following year, he won Favorite Male Singer at the Nickelodeon Kids' Choice Awards, so he built a teen and pre-teen fan base early on. Not to be slotted into one category, he also put songs up on a number of Disney soundtracks and take to writing songs for other artists, including co-writing credits for "Bleeding Love," which was recorded by Leona Lewis on her debut album. His current recording is a In Technicolor, hence the name of his tour. The tour sponsor is TWIX® Brand Peanut Butter, so if you haven't already got the message, this act is pure corporate America. Tickets to the show are$25 plus $5.25.

--Paul Moffett