The radio industry has decided it’s time to fight the steady decline in radio listeners, so they’re going back to playing new and interesting music, putting real, live, local DJs at every station and cutting back on the number of commercials per hour.
Okay, I’m joking, they’re not doing any of that. They are, however, firing up an advertising campaign called “Radio Heard Here,” which will be “a far-ranging ad campaign aimed at consumers; a multifaceted industry and trade outreach to connect industry members online; public relations efforts and viral communications projects involving online video shorts.” In short, the usual answer American businesses have to loss of customers. FMQB.com has the details