Martin Kasdan Jr goes off the reservation to write a LEO preview for Rachel Z and the Department, scheduled into The Comedy Caravan on Monday, Sept. 15.

Tickets for the LRSFest, set for September 14 on the Waterfront, can be bought online at the WLRS website for $10 from July 7 through July 11, if you are a WLRS.com Freeloader. Otherwise, the general public can buy tickets online for $15 July 14 through 18. Sales at the ticket locations begin on July 19, when you can buy tickets for $25. Day of show tickets are $35, so buy early if you are planning to attend.

The LRSFest lineup is this: Bret Michaels, Theory of a Deadman, Trapt, Saving Abel, Bobaflex, Foundation and Intheclear.

J. L. Puckett has a preview of the Apples in Stereo show at Headliners.

The Louisville Orchestra’s Chase Pops series at the Louisville Palace has been announced for 2008-2009. Briefly, it looks like this:

Ticket prices have not yet been posted at the Louisville Palace’s website.

This weekend has so much music going on in the Louisville area that the C-J had to spread it around their staff, instead of just leaving it all to J. L. Puckett. In no particular order, there’s the Lebowski Fest, covered by Puckett plus, of course, LMN and 37 Flood, which has an interview with Will Russell. And more.

Next, there’s the Water Tower Blues and BBQ Festival, awarded the first choice in the C-J’s Hot List

Puckett touts Your Black Star, which was the LMN cover story back in May.

Finally, there’s the LMN list of music for Friday, Saturday and Sunday.

Over at Velocity, Joe Lord does the cover story honors for the Terrastock 7 Festival. At LEO, T. E. Lyons does the same thing.

Mat Herron has some text and Frankie Steele has photos from the MMJ in-store. Lyons has a Blondie phoner. Aaron Frank has a review of the new Interstates project.

Continuing with LEO, Aaron Frank has a phoner with Mark Kozelek, who’s playing at the 930 Listening Room on Saturday. Finally, intern Cassie Bock previews the Lee Boys Sacred Steel show at Headliners on Friday.

Amongst the music writers, a show by the Shipping News gets their attention. Joe Lord plugs their Pour Haus gig on Wednesday and Backseat Sandbar’s Nick is all over their ear X-tacy gig today as well as the Wednesday show.

http://hypebot.typepad.com/hypebot/2007/12/study-shows-onl.html
A new study offers holiday cheer to Music 2.0 startups and needs to be heeded by music marketers. The study shows clearly that more ad dollars and marketing muscle should be spent online and less in traditional media. Surprisingly music magazines still also deserve a look.

* Viewers watching ads in online video are 47% more engaged than those watching TV
* People are 18% more engaged in ads online as opposed to print versions
* They are 15% more engaged in magazine articles online than in print
* People who visited sites 2-6 times a week are much more responsive to ads there than less frequent visitors
* For magazine readers, that the most engaging medium, but the size of the print media audience is declining.

This study by Simmons was based on 74,996 interviews with U.S. adults ages 18-54 was conducted online and via telephone between October 2006 and September 2007.

Mat Herron at LEO gives N.E.R.D. the print push for the show coming up on Monday, March 24.

T. E. Lyons at LEO does the plugger honors this week: Pere Abu;s absurdist DIY post-punk experimentalism gets the top of the page previews; a Man Man plug follows.