Where is The Audience For Live Music?
I had a chat with several musicians at Stevie Ray’s last night, following a canceled MERF meeting, about the problem of low attendance at music events. Billy Stoops (Junkyard Jane, Billy Roy Danger & The Rectifiers) was talking about spending his summer season on the West Coast, playing gigs with Junkyard Jane: “I could stay here and play for $150 a show or go out West and play for $2,000 a show. Which one do you think I should do?”
That comment then transitioned into the perennial “Why don’t Louisvillians come out and ’support’ live music?” question. The usual notions came up: late show times, smoky bars, too-loud music, all of which were summarily dispatched: starting a show at 7:30 or 8 p.m. still means the crowd doesn’t arrive until 10 p.m. or so; the bars aren’t nearly as smoky as they used to be and many live music events are in rooms where no smoking is allowed. The ‘loud music’ whine really just applies to rock bands, which are, after all, supposed to be loud. I noted that the average age in Louisville is 36, old for a ‘music town.’ Leigh Ann Yost immediately said, “What’s wrong with 36?” Nothing, I said, except that serious going-out for music is more commonly found among younger folk.
Stoops then noted that out West, folks were much more likely to go hear music and spend money in the process, which lead to a discussion about how Louisvillians have money but are very slow to part with it. About that time, the discussion wound down. Stoops left to pack for his trip, Yost begged off playing the Open Stage to go home and take care of her kids and Wayne Young said he had to work the next day.
After thinking about this conversation and the many other, very similar ones I have had over the years in Louisville, I think that it was the last part of the conversation that got to the heart of the matter: Louisville isn’t a wealthy city in the manner of Seattle or Atlanta or Dallas: there’s money here but it stays in the bank and the pocketbooks of those folks who have it. The vast majority of Louisvillians, like many Americans, are just getting by, if that: there is little ‘discretionary income’ in the hands of most folks. The stock market is soaring but Joe Six Pack’s salary hasn’t kept up with inflation over the past couple of decades, so entertainment happens at home, on a TV screen or computer paid for with borrowed money. (The use of plastic hasn’t really crept into the local music business; door charges are uniformly cash-only, as are most purchases of CDs and ‘merch,’ so musicians can’t take real advantage of that sort of impulse buying.) Add in all the other Internet-driven reasons why people aren’t buying as many CDs and season heavily with a surge of opportunities to hear live music and it becomes clear that the ‘no-audience’ situation here is likely to only get worse.
I’m sure there are other reasons in play but I’m not sure exactly what they are. More importantly, nothing in these conversations I’ve had suggests any real, workable solution(s). I would be very interested in what folks reading this have to say about this matter. Just click on the headline to go to the comment page and leave me your thoughts. Thanks.