Radio Ad Revenues Fall 5% in First Quarter of 2008

The problems radio is having continue; the Radio Advertising Bureau (RAB) reports that total radio advertising fell below $4.5 billion in the first quarter of 2008, a drop of 5%. The splits were reported this way: “Local revenue dropped six percent in the quarter, with national revenue off by 11 percent. Meanwhile, network ad revenue grew by seven percent and off-air revenue was up an impressive 15 percent.” FQMB.com has the story.

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