The problem of Unidentified Compact Discs (UCDs) is a real one in this office (and, I suspect, any other media office): what to do about CDs that have been removed from their case for playing and now cannot be matched to their original jewel cases?
What? You’d like to have that problem with new CDs? Wrongo, Bucky, at least not from the view of the various acts and artists who send their oh-so-carefully designed projects out to reap some reviews. They sabotage themselves, often as not.
Okay, there are lots of complaints from anybody in any medium that publishes CD reviews: the music sucks; there’s no info arriving with the package; the g-d case can’t be opened without a chainsaw for the plastic wrap. I’ve confronted them all at one time or another. The unlabeled CD is a persistent problem, however, and often as not associated with very professional acts.
The pros like to put elegant/cutting edge/cute/etc art on the CD proper, no doubt because they are still trying to produce packages to rival the best of the LP era, even with the severely limited space available on a CD and case. Art lives! Until, that is, the CD, along with three or four others, gets into the changer, while the case is casually tossed into the pile of other CDs waiting for review. Some time later, perhaps hours, perhaps days, that CD is removed from the changer to be put back with the case and related packaging, perhaps even to be reviewed.
But which case? Who released the CD? The art, while colorful and interesting, contains no clues. Not one. No name. No song list. Not even a title. I’ve taken magnifying glasses to them, trying to figure out whose it is.
Ah, say the artists, just listen to that great music and you’ll know who it is.
No, I won’t, not unless I’m already familiar with the band. All the stuff that arrives at the LMN office is new material, often by new acts. Unfamiliar acts playing unfamiliar [ invariably unique, by their description ] music. No help there.
You can see (or rather, can’t see) what the problem is. My suggestion to all those aspiring (and professional) performers out there: label that CD, if only around the outside or inside edge. It might save that CD.
If you think otherwise, watch me while I drop several UCDs in the round file. And, oh, yes, thanks for the extra jewel cases.