<p class="normal"><I>Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that deliver marketing tips, self-promotion ideas and other empowering messages to music people of all kinds. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.</I><p class="columnheadline">Bob Baker's BuzzFactor<p class="columnbyline">By Bob Baker
<p class="subheadline">Three Promotional Angles That Pack a Mean Punch</FONT></P>

<p class="normal">Here's a quick list of some bands that got press exposure, how they did it and how you can too:</FONT></P>

<p class="normal">• Dr. Frank, frontman for the Bay area band Mr. T Experience, received some press in Bam magazine regarding the "Dr." part of his stage name. It seems Frank was all set to go to graduate school at Harvard when urges to pursue his punk band overcame him. Do you have an alternate career path you've either put on hold or are doing as a day job? If so, how can you squeeze some media exposure out of it? If the usual music papers and columnists don't nibble, what about trade publications or company newsletters associated with your other line of work?</FONT></P>

<p class="normal">• The members of 1,000 Mona Lisas garnered a write-up concerning an incident that had them pulled over in Texas with state troopers searching them and their van for drugs. The band also happened to call its winter tour "Got Any Weed?" Now it's your turn... not to get pulled over, but to take a frustrating situation and turn it into a promotional device. What awful things have happened to you lately? And how can you turn them into a newsworthy advantage for you and your music?</FONT></P>

<p class="normal">• Texas band Rare Seed got a blurb in a local paper regarding its upcoming appearance on a regional music video program. This is a smart ploy. Most music people celebrate when they get any media to cover them. And then stop. This band used its success with television to lure the print media into also giving them a plug. Why not do this with radio too? Use every achievement as a stepping stone to your next marketing move. If done right, it's a never-ending process.</FONT></P>

<p class="normal">Bob Baker is the author of the new "Guerrilla Music Marketing Power Course" - packed with hundreds of indie music marketing ideas for your band or record label. For complete details and a special 40% discount offer, send the message "Power Course Info" to Bobmsrg@aol.com</FONT></P>